Case study

Sales email training for pension consultants

Selling by email isn’t easy – especially when you’re selling technical products and services. This was the challenge facing Xafinity’s sales team, who were marketing a range of new pension solutions to prospective clients. Their emails needed to showcase the company and its services, sparking interest and moving buyers along the sales process.

We designed a training course around their sales communications, from cold emails to follow-ups. The course focused on understanding your buyers’ needs and making it easy for them to say ‘yes’. Alongside principles of persuasive writing, we covered planning, structure and language.

By the end of the course, the team were writing short powerful emails, in line with their other sales techniques.

'This was a really valuable course for our sales team. I was amazed at how easy it was to quickly adopt the techniques that we learned into our everyday e-mails to prospects. There is no question that in just over a month we have already seen an increase in responses to our cold e-mails and have a number of very exciting opportunities in train.'


Client case studies

Leigh Fisher Case Study

Report-writing course for technical consultants

LeighFisher's consultancy work is highly technical, but their reports often go to non-technical clients: business leaders, financial investors and policymakers.

Read Case Study

Creating a corporate writing style guide for a top international law firm

This leading law firm has over 800 lawyers across 12 international offices. The firm asked us to produce a 'good writing guide' for its lawyers and support staff around the world.

Read Case Study

Real Estate Case Study

Graduate training for chartered surveyors

Every year, we run a business-writing workshop for the graduate intake. The workshop's aims are to introduce the graduates to professional writing standards, develop their skills and build confidence.

Read Case Study