CASE STUDY

Training programme and style guide for a bid-writing team

Successful bidding requires speed, accuracy, teamwork and, of course, high-quality writing. While Ingeus’ bid writers already achieved a high win rate, they wanted to refine their writing process.

Ingeus is a global provider of employment, justice and health services. Its team of UK bid writers responds to large government tenders on behalf of the business.

Our brief was to build the writing skills and confidence of junior staff; hone the editing skills of senior staff and help them mentor junior colleagues; and improve consistency and professionalism in the bids.

We created a detailed training programme for the team around its recent work. This started with a ‘learning needs analysis’, where we reviewed writing samples for each person and discussed their goals in one-to-one meetings. We then shaped the course around individual writing needs as well as team requirements.

The course covered core writing principles, such as structuring bid responses, organising content and writing clearly. We also covered topics specific to the team, such as interviewing subject matter experts, incorporating win themes and developing editing skills. The result was a personalised training programme that reflected the team’s ethos and delivered its learning objectives.

To complement the course, we prepared a short style guide. Covering ‘golden rules’ from the training as well as stylistic advice, it’s now an essential part of the team’s writing, editing and proofreading process.

Lucy worked closely with our team to make sure she understood our needs and tailored the training using real examples of individuals’ work. As a result, the training was universally appreciated and praised by team members. Attica went on to produce a style guide in an easy-to-use reference format, which we now use across all projects. This has allowed us to embed lessons from the training, providing simple rules for new team members to improve their writing and senior staff to take on editorial responsibilities. Throughout, we found Lucy and the Attica team diligent, conscientious and thoughtful, making considered and practical suggestions to improve team performance. This has added enormous value to the team and the business.

Liam Sloan, Head of Business Development

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